Key points
- A homeowner should be able to tell within seconds what you install, where you work and how to book a measure and quote.
- Give each product type its own page: awning, sliding, double hung, casement, doors and glass upgrades are searched for separately.
- A quote form that asks for window count, rough sizes, suburb and photos saves a wasted site visit.
- Google indexes the mobile version of your site, so every detail must be there on a phone, not only on desktop.
- Real proof beats claims: your licence details where your state requires them, product specifications, warranty terms and genuine reviews.
A window company website needs to do one job well: turn a homeowner or builder who is comparing options into a booked measure and quote. That means clear product pages, a quote form that collects the details you need before a site visit, your service areas, and proof that you are licensed, insured and do the work you show.
This checklist walks through each part in the order a visitor meets it. It is written for Australian window, door and glazing businesses, whether you run a showroom or work from a van. If you would rather have this built and looked after for you, here is everything our plan includes.
What the first screen must answer
The first screen should say what you install, where you work and how to get a quote. A visitor who has to scroll to find out whether you do double glazing in their suburb will often go back to the search results instead.
Put these on the first screen of your home page:
- A plain headline naming your products and region, such as aluminium and uPVC windows and doors across the Gold Coast.
- One primary button, such as Book a measure and quote, and your phone number as a tap-to-call link.
- Whether you supply only, install, or both. Builders and owner builders often want supply-only; homeowners usually want it fitted.
- Your trading name exactly as it appears on your Google Business Profile, vans and invoices.
That last point matters more than it looks. Google asks that a business name on a profile reflect your real-world business name 2 , used the same way everywhere. Matching names across your website and profile make it easier for customers to trust they have found the right business.
A page for each product you sell
Each product type deserves its own page, because people search for them separately. Someone after awning windows for a bathroom is not looking for stacker doors, and a single page listing everything answers neither search well.
Google's own starter guide tells site owners to think about the words a user might search for 4 when they look for your content. For a window company those words are product names, materials and problems: sliding windows, double hung, thermally broken aluminium, uPVC, noise reduction, condensation, security screens.
What goes on a product page
- What the window or door is, where it suits and where it doesn't, in two or three short paragraphs.
- Frame options, colours and glass choices you actually offer, including double glazing, laminated, toughened and low-E.
- Energy performance details you can back up, such as WERS ratings for the product system you supply.
- Photos of your own installs of that product, with the suburb named.
- A short FAQ answering the questions you hear on measure visits.
- A link to the quote form with the product already selected.
If you sell energy-rated products, our guide to showing WERS ratings on your website covers how to present them without overstating anything.
A quote form that fits a measure-and-quote business
Your quote form should collect what you need to decide whether a site visit is worthwhile, and nothing more. Every extra field costs you enquiries, but a form that only asks for a name and email leaves you calling back to find out it was one window three hours away.
How a good window quote enquiry travels
- Visitor picks the product The form starts with the product type, pre-selected when they arrive from a product page.
- Rough job size Number of windows or doors and approximate sizes, with an "I am not sure" option.
- Suburb and property Suburb or postcode, house or apartment, and whether it is a new build or a replacement.
- Photos, optional An upload for photos of the existing windows helps you prepare before the visit.
- Contact and best time Name, phone, email and the best time to call. Then a thank-you page that says when you will reply.
The thank-you page matters too. Tell the visitor what happens next: when you will call, how long a measure visit takes, and whether there is any charge for it.
If the form collects names, phone numbers and addresses, add a short privacy note beside it. Under the Privacy Act 1988 a small business is one with an annual turnover of $3 million or less 5 , and many of those are not covered unless an exception applies. A plain note about what you collect and why is still good practice, and some businesses are covered, so check your position.
Service areas and a showroom, if you have one
Say exactly where you work, in suburbs and regions people recognise. A line such as all of Melbourne is less useful than a list of the areas you service regularly and a note about how you handle jobs further out.
Google says local results are mainly based on relevance, distance and prominence 1 . Your website cannot change how far a searcher is from you, but it can make it clear which areas you cover and help the page match their search.
If you have a showroom, give it a section with the address, opening hours, parking and which product samples are on display. If you work from a workshop that customers don't visit, leave the address off and describe your service area instead. Our Google Business Profile guide explains how that choice carries over to your profile.
Proof homeowners and builders look for
Visitors are about to let you into their home or onto their site, and a window job is a large purchase. The proof they look for is specific and checkable rather than a list of adjectives.
- Licence and insurance. Show licence details where your state or territory requires them, and say what insurance you hold.
- Warranty terms. What the product warranty covers, what your installation warranty covers, and for how long.
- Product specifications. Glass and frame options, test standards and ratings from the manufacturer or rating scheme.
- Real reviews. Link to your genuine reviews. Never write or edit reviews, and don't publish testimonials you can't verify.
- Real jobs. Photos from your own installs, including a before and after where the owner is happy for you to use them.
Builders look for different things from homeowners: lead times, whether you supply to site, whether you handle commercial or multi-residential work, and who to call about a schedule. A short trade page covering those points stops builder enquiries getting lost among homeowner quotes. Our page on websites for window and door installers shows how that section can be organised.
Built for the phone first
Your site has to work fully on a phone, because that is the version Google looks at. Google uses the mobile version 3 of a site's content for indexing and ranking.
Google also advises that the mobile site contains the same content as desktop 3 . Hiding product details, FAQs or the service area list behind a desktop-only layout means those words may not count. On a phone, check that:
- The phone number is a tap-to-call link and the quote button is easy to reach.
- Product specification tables can be read without zooming or scrolling sideways.
- Gallery photos load quickly and have short, descriptive alt text.
- The quote form works with a thumb, including the photo upload.
What to do next
- Open your own site on your phone and time how long it takes to find your service area and the quote form.
- List every product you sell and check each one has its own page with your own photos.
- Rewrite your quote form in the order above, then send yourself a test enquiry.
- Check your business name matches across the website, Google Business Profile, vans and invoices.
- Add licence, insurance and warranty details to your about page and footer.
A window company website doesn't need to be clever. It needs to answer what you sell, where you work and how to get a quote, on a phone, with proof a careful buyer can check. Most sites that fall short miss one of those basics rather than a design trend. If you would like a site built around this checklist and kept up to date each month, see what our plan costs, or read how much a website costs a window company before you decide.
Questions window company owners ask
Should a window company show prices on its website?
Exact prices are hard to publish because every window is measured, but a guide helps. You can show a starting point for common sizes, or explain what changes the price, such as frame material, glass type and access, so the enquiry that arrives is from someone who already expects a realistic figure.
How many pages does a window and glazing website need?
Enough to give each thing people search for its own page. For most window companies that means a home page, one page per product type, a glass upgrades page, a service area page, an about page with licence and warranty details, a gallery of real jobs and a quote page.
Do I need a privacy policy if my site has a quote form?
Many small businesses are not covered by the Privacy Act 1988, but some are, and a clear privacy notice on the form is good practice either way. Say what you collect, why, and who sees it. Check with an adviser if you are unsure whether the Act applies to your business.
Is a gallery of jobs worth the effort?
Yes, if the photos are your own work. Label each job with the suburb, the product and the glass, for example sliding doors with double glazing in a coastal home. That gives visitors useful detail and gives the page words that match what people search for.